Stage 1

Mission & Values

We’ll look beyond the functionality of your product and get clear on your brands mission, values and most importantly where you want to grow so we can build trust with your ideal customer and know we’re heading in the right direction.

Brand personality

Why are you attracted to people at parties? It’s the same with brands. Let’s figure your unique personality which determines the unique way you look, act and sound that sets you apart from your competition.
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This will determine your branding and how you communicate social posts, creating illustrations, designing your website, packaging you name it!

Brand positioning

We’ll get clear on your single-minded proposition so you and your future customers will know why they should choose your product over another.
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- We’ll get clear on your
- Unique selling points
- Unique positioning
How to set yourself apart from your competitors
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So the right people see you as the only option.

Tone of Voice

Tone of voice is how you sound. I believe the best brands the copywriter & designer work hand in hand to bring your brand to life. Your tone of voice is the way you speak to to your audience.

If you don’t have someone internally we can bring on a copywriter to set the tone and some rules around your brands voice.
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So no matter who’s writing or creating something internally, it’ll sound consistently like your brand.